Splash About Acquires its Award-winning Distributor – Little Toggs

We’re thrilled to announce that Splash About International is expanding globally, with new offices and warehousing worldwide. As part of this growth, we’re excited to share our first acquisition: from 5th November 2024, our Australian distributor, Little Toggs will officially become Splash About Australia Pty Limited. 

Through Little Toggs, Kylie Hadid has spent over 15 years bringing Splash About products to Australia and New Zealand, and we’re delighted to welcome her extensive knowledge and expertise to our team. Little Toggs is an award-winning company, recently celebrated as Supplier of the Year at the ARI Awards of Excellence. This well-deserved accolade for Kylie and her team is just one of the many reasons we’re excited for her to come onboard. Kylie will be leading operations as Managing Director of Splash About Australia.

Founded in the UK in 2005, Splash About International was created to develop unique products for children on their learn-to-swim journey. As the inventors of the world-famous Happy Nappy™ and Happy Nappy Duo™, we have revolutionised baby swimming by producing high-quality, reusable swim nappies that keep pools leak-free. Our expertise also extends to baby wetsuits, swim aids, and even adult incontinence solutions, which we’re equally proud of.

Always evolving, we branched out into the leisure industry in 2019, expanding beyond early years swim development to offer an extensive selection of family swim products. Today, our products can be found in leisure centres, swimming pools, and holiday parks across the UK.

Fast forward to 2024, and we’re ready to take this vision and expertise worldwide—beginning in Australia, with plans to expand to the USA in 2025.

With Australia’s shared commitment to baby and toddler swimming, we knew this was the perfect place to begin. With 1.8 million children currently learning to swim, there’s a huge demand for high-quality swimwear and accessories. Splash About Australia will proudly meet this demand, providing swimwear, swim accessories, and valuable guidance and support along the way.

With Little Toggs now part of our journey, Splash About aims to introduce an even greater range of baby and children’s swimwear and accessories to Australia and New Zealand. Based in NSW, Splash About Australia will maintain the exceptional service and premium quality that Splash About is known for. We’re eager to build relationships with swim schools nationwide and gain the trust of our retail customers.

What Does This Mean for You?

The Little Toggs website will now operate as Splash About Australia. You’ll still have access to the same great range of products, with some exciting new additions. Our customer service team, led by Kylie, will continue to be based in Australia, ready to assist with any questions, and all orders will be dispatched locally from our Australian warehouse—no delays.

We’re looking forward to building relationships with trade partners while maintaining the high standard of service you’ve come to expect from Little Toggs. If you’re looking for top-quality, innovative baby and children’s swimwear, we’d love to talk to you! With unique partnership opportunities, including own-logo branding and affiliate programmes, we’re excited to share this success with you.

Thank you for welcoming us to Australia and New Zealand—we can’t wait to make a splash!